I’m loving mailbox.org as an alternative to Gmail and Magic Earth as a replacement for Google Maps. Also I’ve been using Ecosia - both the browser and the search engine. Sadly the search engine is just a reskinned bing, but they are involved in the project of making the first real EU based search engine. And once that’s out I’m looking forward to using that.
I feel there is a certain maximum amount of influence a for profit company should be allowed to grow to. They have long surpassed it.