I am privacy conscious and care about privacy even though I don’t care too much about my own personal privacy just for privacy’s sake.

Privacy advocacy runs deeper than just protecting your own data. Convincing someone to care about “their privacy” is more straightforward when they face a real threat. For example, a journalist in Mexico writing about a politician linked to organized crime has every reason to avoid being easily tracked. That person is not going to post their location on Facebook.

But most people aren’t under direct threat. If you read my texts, you’ll find casual conversations with family and dinner plans. I’m not afraid of someone showing up at my door, so I’m fine sharing my address to get a package delivered. Getting ads is a minor annoyance.

Still, I care about privacy. Not necessarily mine, but privacy as a principle. I care about what surveillance capitalism does to society. Even if my personal threat model is easy, I want tools and systems to exist for people with harder ones. Privacy is part of the kind of world I think we should live in, and its erosion usually points to larger structural problems.

So back to the question. It’s easier to convince someone to care about privacy if they feel directly threatened. But if they don’t, you need something else to make them give up convenience in the name of privacy. That something is ideology. You’re asking how to shift someone’s ideological framework. That’s hard, and not something you can do for them. You can recommend good material, share your reasoning, explain what led you to care. But they have to engage with the ideas themselves. Like with exercise, you can’t build someone’s muscles for them. You can’t implant the ideology, but you can create the conditions for it to take root.